Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Something has to be said about a first mover advantage, it makes things easier.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MARCH 6, 2023

By Tricia McKinnon Have you ever walked past a Zara store on a balmy Saturday afternoon and wondered what the commotion is for? When it comes to apparel, there’s no secret sauce,” said Felipe Caro, a business professor at UCLA Anderson School of Management “To shorten lead times, there’s no other way than doing local production.”

Fast Fashion 52

Fast Fashion Apparel Fashion Advertising 52

Indigo 9 Digital

JUNE 28, 2022

By Tricia McKinnon How easy is it to turn a brand around? Competition from fast fashion retailers and the rise of athleisure lured customers away. Source: Abercrombie & Fitch / Facebook. Abercrombie & Fitch looked like it would face extinction as well. billion in 2012. t, size-range and style of our products."

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Indigo 9 Digital

JULY 24, 2023

By Tricia McKinnon Chasing new clients may feel more exciting than retaining customers. Many consumers say they want to buy sustainably sourced clothing but fast fashion retailers like Zara and H&M are among the largest clothing retailers in the world. That translates into revenue and something very important, trust.

Customer Retention 52

Customer Retention Drop-Shipping Consumer Fast Fashion 52